Blog 1

For my first blog post, I decided to examine Wendy’s, and their twitter feed, to display a risky, and rewarding practice of the rules of engagement. Wendy’s, is a fast food conglomerate, that is widely popular throughout North America. They pride themselves, as well as separate themselves from other fast food chains, by the claim that the beef they use in their food is fresh, and never frozen. This campaign of advertising fresh beef, started from the beginning when Wendy’s was first started in 1969. This fresh beef campaign has always served Wendy’s well in giving them a reputation of having a higher quality product. However, more recently, Wendy’s twitter account, has been not only continuing this campaign, but continuing it in a risky, aggressive and almost offensive way. Calling out other fast food restaurants, as well as certain people who go to other restaurants. This is risky, because the aggression can be perceived as offensive, which is entirely against the rules of engagement for any company. However, this risks proved to be very rewarding, as people LOVE the Wendy’s twitter account. Most even provoke the account, hoping it will respond with a snarky comment. Recently, Wendy’s twitter account actually dropped a “Diss-Track Mixtape” against other fast food chains such as Mcdonalds, and Burger King. This marketing scheme has somehow become very popular, but also successful. Although Wendy’s went against the usual rules of engagement for companies, they did it the right way, and because of that, it works.