Describe a brand or business that created a digital program or platform that became a "asset" for that brand or business. In other words, provide an example of a digital program or platform that enhances that brand or business or creates a valuable asset.
Many brands and businesses use digital platforms to improve their company. Especially in the modern, digital age where nearly every person has not only a social media, but also a device that connect them to the internet, in their pocket at all times. However when asked to name a specific business, the first one that comes to mind is Whole Foods. Whole Foods, has a digital platform where they not only advertise for their business, but also include a number of tools you can use to help improve your overall WF (Whole Foods) Experience. Some of these tools include a store locator, Local sales, Recipes, and potential partnerships for local businesses. All of these tools are visibly available from the home page of WF website. This creates a valuable array of assets, because people can visit the WF website, and not only find where a store is near them, but also, what local selection is available, healthy recipes for said selections, as well as potential business opportunities if they have something to offer. This website alone, transforms WF from just a grocery store, to a community booster, as well as a platform for other businesses. Because of these reasons, I believe WF to have one of the most successful digital platforms.
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